If you’ve been scrolling TikTok lately, you might have noticed some pretty weird-looking food videos. These aren’t your average meal prep recipes, but rather erotic mukbangs.
These videos feature scantily-clad hosts playing with messy food, like syrup, whipped cream, and sprinkles, or using phallic-looking foods as substitutes for sex toys. This is known as messy fetishism, also called mukbang or food play.
It is a sexual fetish
A sexual fetish is an interest in situations or objects that can be used for sexual stimulation. Some people may find these arousals pleasurable, but others find them disturbing. A fetish can be considered pathological if it leads to illegal activity or causes distress to a relationship. Psychologists can provide treatment to reduce a person’s reliance on fetishes. This may include cognitive-behavioral therapy or orgasmic reconditioning.
A food fetish is a type of sexual fetish that involves a person using food as a substitute for a sex toy or body part. These activities can be found on pornographic websites and platforms like TikTok, but they should only be used with consent. It’s important to communicate with a partner about their fetishes and how they want them to be used, says Krueger.
There are many different types of food fetishes. Some people use fruits, like bananas, to imitate penises or other sexual toys. Other foods, like ice cream, can be used for oral pleasure. This is known as sitophilia or “food play.” Food fetishes are often depicted in media and movies, such as the 1999 film Varsity Blues, where a character covers herself in whipped cream and has cherry nipples. It is also common for young men and women to enjoy mukbang videos, where people eat large amounts of food over livestream.
It is a social fetish
Every decade has its culinary fads, from gelatin molds in the ’50s to pasta salads in the ’80s. But now, one of the most popular fads is food play, or “food fetishism.” This social phenomenon involves a person broadcasting on video sites, eating large amounts of food, and often having sexual arousal from watching others do it. Food fetishism also includes the fetishization of certain foods and herbs. For example, some people fetishize certain spices or vegetables, and some even use them as erotic objects.
According to anthropologists, the concept of fetishism originated in intercultural encounters between European merchants and indigenous West Africans starting in the 16th century. William Pietz, for instance, traces the development of the term in his seminal work ‘The Problem of the Fetish’, which explains how it emerged in the cross-cultural spaces of Tiv spheres of exchange and BaKongo sculpture.
Some people fetishize sploshing food as a form of defiance against repressive social norms. For example, Holmes says, some people are drawn to messy food videos because they want to challenge expectations of primness and properity. Another reason might be that they grew up in families or communities that had strict rules about how people should act. Nevertheless, many people feel uncomfortable and anxious when they watch these videos. Moreover, many of these videos get bathed in plain old online hate. Despite this, some people continue to create messy food videos.
It is a physical fetish
A physical fetish is an object or body part that arouses a person. This arousal can be sexual or not, and it can occur in any part of the body. For example, some people feel arousal from their feet or hair, while others get arousal from certain bodily fluids such as golden showers (urine) or menstrual blood. Some people even get arousal from other non-living objects like shoes or undergarments. For a fetish to be considered a disorder, it must cause significant distress or harm.
Many people have a food play fetish, in which edible items are used during masturbation and sexual intercourse. This is a common fetish, and has been seen in many movies. In Varsity Blues, a character covers herself in whipped cream and cherry nipples, and in 50 Shades of Grey, the characters lick each other’s lips with ice cream. This fetish can also involve covering oneself in non-bodily liquids, such as ketchup or juice. This is called salirophilia or sploshing, and is categorized as part of the “wet and messy” category of fetishism.
Another type of food fetish is nyotaimori, in which a person becomes aroused by watching or eating food. This fetish is different from vorarephilia, which involves the desire to eat or be eaten alive. It is also different from mukbang, an online live broadcast where a person eats large quantities of food.
It is a psychological fetish
Fetishes are often associated with sexual arousal, but they can also have other functions. Psychoanalysis and behavioural therapy are used to treat fetishism. These therapies are based on the idea that some intrinsic factors, such as brain mechanisms and genetics, contribute to fetishism. However, the causes of fetishism are not fully understood.
Although many people develop eccentric food preferences, they don’t usually cause much harm. Rather, they may annoy a spouse or enliven a dinner party. They may even inspire curious stares, such as when someone drinks a coffee with a cocktail-size straw. Most of these quirks haven’t attracted a lot of academic study, but researchers are studying the reasons for them.
While fetishes are common, some people develop them to an extent that is harmful. It is important to recognize and address this problem before it spirals out of control. Psychiatrists are trained to assess the symptoms of fetishes and provide treatment.
Many people who have fetishes don’t seek treatment because they are afraid of embarrassment and judgment. Moreover, they don’t understand how serious this condition can be. But if your fetishes are causing you distress and preventing you from functioning normally, it’s time to see a therapist. Fortunately, there are many professionals who specialise in treating fetishes. They can help you overcome your obsessive behavior.